From Surveillance Capitalism to Digital Conscience: What the World Can Learn from India’s ZKTOR Movement
By Prof. Helena Vartiainen, Department of Digital Ethics, University of Helsinki, Finland The Global Crisis of Trust Technology was meant to connect humanity. Yet, two decades into the social media revolution, we are more observed than understood, more tracked than trusted. Our private lives have become public data streams. Every like, search, and scroll feeds a vast invisible machinery that shapes what we see, what we buy, even what we believe. This is not technological progress; it is behavioural economics weaponized. The global digital ecosystem, from California to Shenzhen, has evolved into a surveillance economy , one where the line between personalization and manipulation no longer exists. In such a world, an app that refuses to exploit its users is not just different - it is revolutionary. India’s Digital Awakening In November 2025, at the Constitution Club of India in New Delhi, a quiet but profound moment unfolded. Sunil Kumar Singh, CEO of Softa Technologies Limi...